There is nothing
in this pill.
The only active ingredient is you.
Xpill · You. On Purpose. · Since 2010
This is Xpill. It contains brown rice protein, with no active ingredients. On its own, it cannot heal, fix, or alter you in any way.
…And yet, the moment you take it, your whole life can change.
How does itWork
Set
Name your intention out loud. Not a wish — the thing you've been avoiding.
Swallow
The physical act is the point. A commitment made with the body, not the mouth.
Activate
An activator holds the space, spots the resistance, and helps you disarm it.
Start
Your next big adventure. It's the beginning of a journey, not a solution.
You do not have to believe this is real to experience a profound effect.
Real stories on the magic of theXpill
"I've done every training from A to Z, literally — and I had such a profound, totally vector-changing shift in that process. Everyone who was with me had a very similar experience. So don't walk, run, take the pill."
"My clients are still thanking me for the experience we had. It happened to happen at a time when they were renewing into the next year. We had three renewals on site, because the experience was so magnificent."
"I knew it was a sugar pill. But by swallowing it, you were making a promise to yourself — a powerful act of setting an intention. Within minutes I felt in my gut that I had the answer I needed."
And six more people, on what they took it for
Why does itWork
Xpill isn't a drug, vitamin, or supplement. It's an experience; a ritual. You decide what the pill will help you do.
Grow your business. Write a book. Face the thing you've been circling for years.
The simple ritual, and the act of swallowing the Xpill, is a physical and spiritual commitment unlike any other. Because once you do it, there's no going back.
Xpill is, by definition, a placebo. Its power comes not from its ingredients but from its central role in a mind-shifting, life-altering practice that has already changed lives.
The object is inert on purpose. Everything that does the work is invisible — the intention you name, the person witnessing you, and the irreversible moment of swallowing. That's the design. It's also why it still works fifteen years later, without a single ingredient ever changing.
Now let me tell youHow it all started
In 2010 I went to Burning Man — that mythic, seven-day experimental community that pops up in the Nevada desert like a magical carnival every year, and then vanishes without a trace.
To me it's a forum for really big, out-there ideas: a playground of imagination where you can create, design, and experience human connection on a completely different level. And there's no money there. It's a gift economy — you bring something to contribute.
I decided to gift people a movie-worthy experience. Remember in The Matrix, when Neo is offered a choice between the blue pill and the red pill? I wanted to give people the option to wake up and get some clarity about their world — whatever that meant for them.
So I grabbed as many red cinnamon Tic Tacs as I could find, put them in prescription bottles with homemade labels, and pinned a button to my backpack that read "I have the red pill."
Everyone knew there was nothing in the pill. They were clamouring to try it anyway. They'd hold it in their hand, say out loud, "I want to know my reality," and the moment they swallowed — the epiphanies started. Long-buried insights surfaced. Hard truths got faced. Deep desires clarified. Pretty soon people were following me around the desert like Moses.
I chalked it up to a playful Burning Man moment. Then, a week later, a psychologist I'd met out there reached out.
I reminded her they were red Tic Tacs in a homemade bottle. She said she understood. She wanted them anyway, and she wanted them now.
And just like that, a playful experiment became a real tool.
TheXpill manifesto
Play over comfort
Play requires creativity and risk. Being comfortable keeps you from both.
Commitment over certainty
If you're waiting for certainty before you leap, you'll be waiting forever.
Clarity over chaos
We court chaos because it relieves us of a decision. Clarity takes the courage to choose.
Intuition over logic
Logic leads you to what's probable. Intuition shows you what's possible.
Curiosity over expertise
Willingness to ask beats having the answers. Questions start journeys.
Ritual over habit
Habits require no thought. Real change happens when you do things on purpose.
Where Xpill is today
Xpill isn't in distribution right now. Trained activators still run it, people still ask for it, and it will come back in some form.
If you were part of it, or you want to help bring it back, the door isn't locked.